Oral BioTech Introduces CariFree Rinse and Kids Toothpaste

For 20 years, Oral BioTech has been renowned for its CariFree cavity prevention products, and it has recently expanded its new product line. The company recently announced the launch of two products, including a mouth rinse and a toothpaste specifically formulated for children. CariFree Naturals mouth rinse is a fluoride-free product containing magnolia bark extract and rosemary leaf oil, and it has an elevated pH and xylitol. This pH-elevated rinse makes kids feel fresh and improves oral health. CariFree Naturals Toothpaste for kids smoothly cleans even the smallest teeth of children as it contains 40% xylitol and organic berry flavors. It is formulated with a pH-elevated formula free of artificial ingredients and fluoride. These CariFree products are scientifically proven to be safe to use every day and highly effective in cavity prevention through mineralization.

Oral Care Market Size

As highlighted in a recent Precedence Research report, the global oral care market was valued at USD 44.57 billion in 2023 and is expected to reach over USD 76.14 billion by 2033, expanding at a CAGR of 5.5% from 2024 to 2033.

In August 2023, the Center for Oral Health held a school-based oral health initiative in Sacramento, California, to deliver dental care to over 82,000 children in schools, preschools, and kindergartens. There is a great need for the Early Smiles Sacramento Program, a 6-year evaluation by the Center for Oral Health from 2016-2022. About 45,000 students were educated, and 27,000 children were screened through the Early Smiles Sacramento program. This initiative provided 21,000 fluoride varnish applications across 12 school districts, 2 charter school systems, and 1 preschool system in Sacramento country. This program utilizes the Medical Dental Referral and Navigation Application (MDRAN) System for Referrals. A web-based tool named HIPAA compliant is used to refer Medicaid members to a dental healthcare provider and track a referral untill the dental visit happens.

U.S. Oral Care Market Size

The U.S. oral care market size is calculated at USD 9.71 billion in 2023 and is expected to hit around USD 14.55 billion by 2032, at a CAGR of 4.6% from 2023 to 2032.

The School Health Services Staff put remarkable efforts into the Early Smiles Sacramento Program for the health and safety of their students. In April 2024, the Early Smiles Sacramento Heroes in Health Services Reception was scheduled, and the celebration will honor school health staff for their outstanding contributions to oral healthcare for students. Over 100,000 dental screenings were conducted by the Early Smiles Sacramento Program throughout the 8-years of service. The team was responsible for engaging in more than 50 community events and reached over 90,000 students and families to spread the word about good oral hygiene, irrespective of the affordability of families to pay for such dental or oral care services. The Early Smiles initiative saves up to 33% ($3.2 million) in dental costs for restorative care. It has conducted over 104,000 oral health assessments for students, and nearly 91,000 students received oral health education during the year 2023 alone. This program is funded and supported by Access Dental Plan, LIBERTY Dental Plan, HealthNet of California, and First 5 Sacramento.

Organizations/Programs Promoting Oral Health Education

Sr. No.	Name of the Organization/ Program	Objective
1.	The Alliance of the American Dental Association Program	It promotes oral healthcare programs to benefit people from birth to retirement.
2.	Healthy Smiles from the Start Program	It is an education program to address dental issues affecting pregnant women and their children from birth through early childhood.   Information about baby bottle tooth decay, childhood cavity prevention, and many other topics is provided in Spanish and English through educational materials.   It also promotes the importance of dental clinic visits during pregnancy.