India’s Favourite Brand, Colgate, Launches an Oral Campaign

India’s famous oral care brand has launched its latest campaign, ‘#TheDailyGrind,’ under the Colgate Strong Teeth brand. The campaign highlights the increased snacking frequency across India and the resulting teeth weakening, impacting oral health. According to a recent study, about 44% of Indians eat or drink something at any given hour of the day. The situation occurs in every common household in India, and with the urban population, the increasing munching between meals, the constant need to consume caffeine, and in rural areas, constant tea & snack consumption throughout the day results in oral diseases.

Oral Care Market Size

As per the detailed report by Precedence Research, the oral care market size was USD 44.57 billion in 2023 and is predicted to be worth around USD 76.14 billion by 2033, expanding at a solid CAGR of 5.5% from 2023 to 2033.

Protect Oral Health with Colgate Strong Teeth

The market growth in India is fuelled by the country’s rapid economic expansion, coupled with the rising population, which consequently leads to increased healthcare expenditure. The current campaign aims to bring attention to the often-overlooked impact of frequent snacking on the depletion of Calcium from our teeth, emphasizing the importance of oral health in light of dietary habits. The company emphasizes that its brand has a foundation of a science-backed formula containing the unique Arginine + Calcium boost technology that is excellent at replenishing the lost Calcium, thereby strengthening our teeth.

The campaign includes two films that showcase a day in the life of two fathers, one in an urban setting and one in a rural setting, which depict different scenarios but the same care for oral awareness. It shows how they live their lives normally until the excessive food intake at every hour destroys their oral health. As the film continues, showcasing that they are facing oral problems, and their sons are increasingly concerned. They share how teeth lose Calcium due to constant eating, and they are introduced to Colgate Strong Teeth. They also explain how the teeth paste brand is the ultimate solution for oral problems, how it works, and how it protects gums as well.

The company’s Executive Vice President, Gunjit Jain, has stated that only 1 out of 10 realize that they are facing problems. The issue is quite concerning because our daily food consumption habits can significantly impact our oral health and calcium levels.

With frequent festive seasons and increased food intake, the risk of oral health problems and calcium loss becomes more pronounced. It was emphasized that utilizing Colgate Strong Teeth toothpaste can effectively assist individuals dealing with oral healthcare issues, providing a potential solution to these prevalent concerns. The unique Arginine and Calcium boost technology in this product works by remineralizing teeth through the restoration of lost Calcium. This process results in teeth that are twice as strong as before.